If you were anyplace close to this web log or different blogs concerning SEO and stuff these past few days, then you may recognize what the fuss is all concerning with Google's updates. Google has been pretty active recently, what with the Penguin and Panda and fifty different minor updates. In essence, it's been reaching to nice lengths to come smart quality search results to users. Google is coming back down, and coming back down exhausting on "spam" websites that area unit over-optimized with relation to SEO. We've been hearing plenty concerning this "over-optimized" factor. thus what precisely is SEO over-optimization? and the way does one recognize once your web site, or another web site is over-optimized?
Now SEO over-optimization isn't a decent factor. If you're victimization such techniques, then stop immediately! i do know some sites have found loopholes in Google's algorithms, and area unit exploiting them with over-optimization, however that does not mean you have got to try to to constant. World Health Organization is aware of once the noose can tighten? programme (over-) Optimizers can be winning battles and skirmishes, however it is a war they can't win.
Head of Google's web-spam team, Matt Cutts, aforementioned in March that Google has been functioning on penalizing excessively optimized sites for the past few months. He explained that with this, Google plans to level the parcel so nobody has a plus, and therefore the high rankings area unit determined by brute strength, i.e. smart content, instead of crafty tricks (black hat SEO).
This way, sites with very little SEO however smart content can return up, whereas sites with additional SEO however poor content can go down. thus let's currently say what things entail over-optimization, and the way you'll find or avoid it.
What associate degree over optimization penalty entails?
Despite clear statements from Google like "crackdown on black hat SEO", the concept on what truly incurs Google's vexation remains imprecise. Google does not let folks in on the secrets. As they said;
While we can’t divulge specific signals because we don’t want to give people a way to game our search results and worsen the experience for users, our advice for webmasters is to focus on creating high quality sites that create a good user experience and employ white hat SEO methods instead of engaging in aggressive webspam tactics
But gathering facts from the messages and notices Google has been golf shot out, we are able to get a general plan on what things we must always avoid. Here area unit some over optimization practices that you just have to be compelled to keep one's eyes off from.
Bad arriving links
Recently, Google started giving out uncountable warning messages to webmasters through the Webmaster tool, informing them concerning some unhealthy linking structures with their sites. Here at SBT, we have a tendency to invariably discourage shopping for backlinks. These area unit unhealthy, machine-controlled links. thus take a glance at what form of links you have got. begin victimization Google Webmaster Tool to induce notified.
Another fairly common apply is creating arriving links from different websites one may own. Usually, folks produce multiple web sites to supplement their main site. These sites, in fact area unit calibre. Some folks may even use machine-controlled mechanisms to form these side-websites look real. thus if you have got links coming back to your web site from different sites you own, then this apply falls into the class of over-optimization.
Link anchor text is additionally important. Anchor text is that the text that displays rather than the particular link. for instance, Google is that the anchor text for the link World Wide Web.google.com. currently if several of your arriving links have constant anchor text, then it hints at automation. This typically happens after you get backlinks, that is why you must ne'er do this.
Cloaking and hidden text
Now you may not remember concerning you backlinks, however you certain as hell recognize what you're doing after you hide or cloak some content. this is often a pitiless black hat SEO technique. Cloaking suggests that concealment some content from the programme, or displaying a version of some text to the programme that's completely different from the one given to the user. this is often typically utilized in over-promotion, phishing, etc.
Hidden text is text that's created invisible to the readers so they cannot see what they are clicking on. This trick may be achieved by joking with colours. for instance, white text will not show against a white background. These techniques area unit unethical, and cheap. And you must ne'er use them.
High keyword density
Using too several keywords in your titles, meta descriptions, intro paragraphs etc is taken into account as over-optimization, since golf shot up additional keywords could be a desperate try at gaining a quest engine's attention. Google has started penalizing sites that have a high keyword density. Usually, something higher than 2-3% density is high.
Excessive interlinking
Interlinking content inside your web site could be a nice SEO apply. we have a tendency to invariably advocate folks to interlink additional usually. however there is a catch. In an endeavor for over-optimization, some webmasters interlink most that there area unit over one or two links in any given post inform at constant page. And to form matters worse, they could even link repeatedly to their home pages. Well that, my friends, could be a direction for disaster.
Improper heading structure
H1 tags area unit plenty additional appealing to go looking engines than different tags. thus some folks use multiple h1 tags to achieve attention. Well that's simply plain wrong. invariably use one, and only 1 h1 tag per page. Use h2 and h3 tags for headings and subheadings.
Too several redirects
Now if you have got modified the file name for a page, then redirects area unit okay. however redirecting only for the sake of gaining ad financial gain or directional you to affiliate pages is simply unhappy. Too several redirects, and Google can catch you spamming.
Duplicate content
It usually happens that those that area unit unable to write down smart quality content, they resort to those over optimization techniques. And since they do not have abundant content to write down concerning, they re-use their content plenty. whereas quotes and stuff area unit okay, however repeating paras from previous posts and revising them is wrong.
Pop-ups
You know someone's desperate after you see pop-up ads on their websites. whereas pop-ups themselves area unit unhealthy, some webmasters build it even worse. They deceive users by coming up with associate degree exit 'cross' button wherever a cross would ordinarily be. And once somebody desires to shut the ad, they click this button, that is really a link to a billboard or one thing. whereas this ensures a high click-through rate, it's extremely unethical, and must not ever be used.
Well, here were the essential over-optimization techniques that you just ought to avoid. If you're victimization them, then i would recommendation you to jettisoning of them. If you have been hit by Google as a results of these techniques, you'll invariably browse different posts during this series to induce an improved plan. smart luck together with your Panda and Penguin recovery .
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