Meta Description is a very important to rank up your blog or website. Without Meta Description the blog or website is in complete. A Meta Description is a concise, 150-character description of what a webpage is about. This is commonly used on search engine result pages (SERPs) to display preview snippets for a given page. Beyond that, they're also used on social platforms, and other sharing sites for the same purpose. We know from our general knowledge of SEO best practices that adding meta descriptions is a good idea. But are they absolutely necessary? Should every page on a website have a unique meta description?
Do it right, or forget it!
OK, first thing's first, meta descriptions are not a ranking factor. So sometimes, it is okay to ignore them. Often, there are a lot of pages on a website or blog, and it can be really time-consuming to sit through the process of writing a meta description for each one (not to mention mind-numbing and boring!). So in such cases, it is okay to omit a few pages.
What you should not be doing is, writing the same meta description for a bunch of similar pages. I know you may have a lot of pages to go through, and you're eager not to miss your favourite show on TV, or hang out with your friends or family. But if you're gonna do it, do it right. If Google finds duplicate meta description (which it will), your content will be flagged, which might lead to a penalty.
Remember: it is fine if a page has no meta description. But if it does, it's very important that the description is unique.
Important considerations
Now that we know whether to add meta description to a page or not, it's time to look at what it stands for. You can think of a meta description as a means of advertising. It draws readers to a website from the SERP and thus, is an extremely important part of search marketing. Crafting a compelling meta description using important keywords can improve the click-through rate (CTR) for your webpage.
Also remember that the meta descriptions must not have any special characters - not even quotes. Google cuts off any meta description with quotes in it. So if you want your hard work to count, stick to alphanumeric characters.
Final Words
A lot of Blogger users don't have meta descriptions turned on. This is the 'Search Description' field in the Blogger post editor, and can be turned on by going to your Blogger settings. If you haven't turned on this option, make sure you do it now - you've been missing out on a lot!
If this article (Meta Description Importance for each Article) helps you please share it with your friends so that your friends are also learn proper meta description importance and get high page rank in Google search results.Cheers!
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